Sell on Social Media Without Cold DMs: Buyer Intent Strategies with Jenna Larson of GroupTrack

If you’ve ever stared at your social media wondering…

Who is actually ready to buy?
Who is just watching?
And what the heck do these people really want from me?

This episode is going to feel like a deep exhale.

Because I sat down with Jenna Larson, co-founder of GroupTrack, to talk about something that is quietly draining entrepreneurs everywhere:

Guessing.

Guessing what content to create
Guessing what offers to build
Guessing what your audience needs

And spoiler alert:

Guessing is expensive.

Meet Jenna Larson

Jenna Larson is the co-founder of GroupTrack, the social CRM you’ve heard me rave about.

She and her co-founder Nathan Jess have built powerful tools designed to help entrepreneurs simplify lead tracking, conversations, and now…

Buyer intelligence.

Also, fun fact:

Yes, she is absolutely as fun and energetic as she sounds.

Megaphone stories included.

The Core Problem: Entrepreneurs Are Guessing Too Much

One of the biggest themes of this conversation:

There is already an overwhelming amount of information online.

Your audience is telling you exactly what they want.

Exactly what they struggle with.

Exactly what frustrates them.

The problem isn’t lack of data.

The problem is lack of organized, usable intelligence.

Enter AI Analyzer (And Meet “Anna”)

Jenna introduced a tool that honestly blew my mind.

An AI-powered analyzer designed to scan:

• Online communities
• Social platforms
• Conversations
• Competitors
• Even your own content

Instead of manually scrolling for hours, the tool rapidly gathers and organizes what your audience is actually saying.

Not assumptions.

Not theories.

Real language.

Real struggles.

Real desires.

Why Reddit Became the Unexpected Goldmine

One of my favorite parts of this episode:

The discussion around Reddit.

Because if you want to know what people really think…

Reddit is where the unfiltered truth lives.

Your audience openly discusses:

• Fears
• Frustrations
• Confusion
• Buying hesitations
• Pain points

And this tool helps extract usable patterns from that chaos.

The Two Real Reasons People Buy

A powerful reminder Jenna reinforced:

People buy for only two reasons:

✔ To avoid pain
✔ To gain pleasure

Which means your job as a business owner is understanding:

What pain exists
What desires exist

Without guessing.

From Raw Data → To Actual Business Intelligence

One of the most valuable distinctions from this episode:

Data is just information.

Intelligence is information you can act on.

Instead of reading hundreds of posts, the analyzer delivers structured outputs like:

• Executive summaries
• Top pain points
• Repeated frustrations
• Buying triggers
• Content angles
• Offer ideas

This is where things start getting really interesting.

What Your Audience Is Already Complaining About

During the demo, we saw real examples of common frustrations inside marketing-related communities:

• Emails landing in spam
• Automation failures
• Platform limitations
• List management confusion
• Technical overwhelm

Which instantly sparks ideas like:

Content topics
Lead magnets
Paid offers
Messaging shifts

Yes, This Works Beyond Reddit

One of the biggest questions from my audience:

“Does this only work on Reddit?”

Short answer:

Nope.

The analyzer works across major platforms including:

• Facebook groups
• Facebook profiles
• Instagram
• LinkedIn
• YouTube
• Discord

In other words:

Wherever your audience gathers, you can gather insight.

The Business Game-Changer: No More Guessing Offers

This is where I got especially excited.

Because historically, validating offers meant:

Scheduling calls
Running interviews
Manual research
Hours of note-taking

Which works…

But requires massive time investment.

This tool dramatically compresses that process.

The Unexpected Opportunity: Turning Intelligence Into an Offer

One of the smartest strategies discussed:

Using the analyzer as part of your services.

For example:

✔ Social media audits
✔ Facebook group audits
✔ Competitor analysis
✔ Messaging analysis

Instead of spending hours gathering data manually, entrepreneurs can generate structured reports quickly.

Which opens the door to:

High-value consulting offers
Strategy packages
Audit-based services

Why This Matters So Much for Coaches & Service Providers

Because many entrepreneurs struggle with:

“I know my offer is good, but people aren’t buying.”

Often, the issue isn’t quality.

It’s misalignment.

Or unclear messaging.

Or misunderstood audience needs.

Buyer intelligence reduces that friction.

The Brutally Honest Truth About Business Growth

A standout moment from Jenna:

“Please do not create anything else until you have intelligence.”

Not more guessing.

Not more random content.

Not more disconnected offers.

Clarity first.

Creation second.

The Blind Spot We All Have

Another important takeaway:

We are often too close to our own business to see clearly.

We assume:

We know our audience
Our messaging is clear
Our positioning makes sense

External analysis can reveal surprising gaps.

Key Takeaways From This Episode

✔ Guessing slows growth
✔ Your audience is already talking
✔ Intelligence beats assumptions
✔ Buyer language shapes better offers
✔ AI can accelerate research dramatically
✔ Audits become easier to scale
✔ Clarity compounds results

Connect With Jenna Larson & GroupTrack

Linkedin | GroupTrack
 

Mentioned Resources

AI Analyzer Trial

If this episode sparked ideas about your content, offers, or messaging, this is your reminder:

Your audience is already giving you answers.

You just need a smarter way to listen 💛

And as always…

Please do not build your business alone.